PORTFOLIO

Believe

Believe is a FMCG conglomerate that offers
multiple, private label brands of Halal-certified
cosmetics, fragrances, and personal care
products. The company’s aim is to capture
the fast-growing Halal cosmetics market in
the Southeast Asia region.

Key Operations: India, Bangladesh,
Indonesia (2022)

Industry: Commerce B2B/B2C/Social

Founded: 2019

Founders: Ankit Mahajan and Dheeraj Batra

Website: https://believe.sg/

PORTFOLIO

Etaily

Etaily is a Philippines focused second-generation full stack e-commerce enabler. The company enables both online and offline brands connect, engage and transact with customers more effectively in the archipelago.

Key Operations: Philippines

Industry: Enterprise

Founded: 2020

Founder: Alexander Friedhoff

Website: https://www.etaily.com/

Recent News:

• Indonesian culinary multibrand startup Hangry raises additional $22M for Series A funding, Technode, 18 April 2022

• Hangry, an Indonesian cloud kitchen startup with plans to become a global F&B company, closes $13M Series A, TechCrunch, 30 May 2021

PORTFOLIO

Hangry

Hangry is Indonesia’s first multi-brand, virtual restaurant with over 45 cloud kitchen outlets across Greater Jakarta and Bandung. Hangry sets itself apart by building its own food brands, instead of providing kitchen facilities and services to third-party restaurants and brands. Hangry operates its own mobile app and is also available on leading food delivery
platforms in Indonesia.

Key Operations: Indonesia

Industry: Virtual F&B

Founded: 2019

Founders: Abraham Viktor, Andreas Resha,
Robin Tan

Website: https://www.ishangry.com

Recent News

• Grocery delivery startup HappyFresh eyes over 100 dark stores in coming years, Business Times, 8 February 2022

• Indonesia-based grocery app Happy Fresh reaps $65M led by Naver Financial and Gafina, TechCrunch, 22 July 2021

PORTFOLIO

HappyFresh

HappyFresh is Southeast Asia’s leading on-demand online grocery platform that partners with supermarkets and retailers to offer customers a wide range of fresh grocery items that are delivered to their doorsteps. HappyFresh recently launched their own HappyFresh Supermarket, operating a network of dark stores in strategic locations to better serve their customers with longer operating hours and shorter delivery time.

Key Operations: Indonesia, Malaysia, Thailand

Industry: E-Grocery

Founded: 2014

Key Management: Guillem Segarra, Fajar Budiprasetyo

Website: https://www.happyfresh.com/

Recent News:

• Hmlet rebrands as Habyt, new Apac CEO eyes expansion, Business Times, 11 July 2023
• Hmlet merges with European co-living player Habyt, The Business Times, 12 April 2022

PORTFOLIO

Habyt (previously Hmlet)

Hmlet was acquired by Berlin-based Habyt in April 2022. Habyt is the global market leader in co-living spaces with the successful acquisition of both Hmlet and COMMON.

Key Operations: Global

Industry: PropTech

Acquired: 2022

Website: www.habyt.com