Lynk, an AI-driven knowledge-as-a-service platform, and UBS, the world’s leading global wealth manager and a provider of financial services
“At the time I was trying to determine what kind of business and life I wanted to commit my time to. I was trying to find my calling.” Shortly after Peggy quit her job in finance, she founded Lynk Global in 2015, a platform where businesses can gain access to a pool of mentors and experts. Lynk Global’s network now has more than 840,000 knowledge partners and has pioneered the idea of selling knowledge as a service on a global scale.
“Genesis is in the ecosystem talking to a lot of venture capital firms. It’s a good way for Lynk to be more recognised and it drives our brand awareness,” said Peggy Choi, CEO & Co-founder, Lynk.
Recent news: Lynk, an AI-driven knowledge-as-a-service platform, and UBS, the world’s leading global wealth manager and a provider of financial services, are collaborating to help UBS’s institutional clients globally to enhance the integration of expert access into their investment process. This collaboration comes on the heels of Lynk’s $24M funding round led by Brewer Lane Ventures and MassMutual Ventures, bringing the company’s total funding to $30M.
Impact & ESG
While women and people of colour are often underrepresented in tech, diversity is in the company’s DNA. According to an interview with Bloomberg, Peggy mentioned the following:
Lynk’s Diversity Metrics:
- 51%:49% female to male ratio
- 20+ nationalities, across 8 offices
- Team speaking over 20 languages
Source: https://lynk.global/in-the-news/lynk-founder-ceo-interview-on-bloomberg-tv
Lynk also focuses on building a diverse database through initiatives and campaigns such as Lynk Elite Expert Women (a female leaders focused campaign to recruit more expert women to its network with aims of ensuring more gender-balanced insights), Malala Fund Education Champion Network (Lynk donates to the charity every time a female expert joins its network and Redress & The R Collective (Lynk commits to limiting waste and operate out of co-working spaces promoting shared use of company resources) which supports United Nations’ Sustainable Development Goals (Quality Education, Goal 4), (Gender Equality, Goal 5) and (Responsible Consumption & Production, Goal 12).
“Not only is Lynk leading the way in democratizing access to knowledge, they also have a strong impact commitment. Genesis is proud to support Lynk and we look forward to its future growth.” – Martin Tang, Co-Founder of Genesis Alternative Ventures.