Victor Sassoon

Among his many roles, Victor Sassoon is the Executive Chairman of Rubina Watch Company, founded in 1968. He transformed the business into a regional luxury timepiece and fashion retail and distribution platform across Southeast Asia representing iconic global brands.

Mr Sassoon introduced second-wave coffee to Southeast Asia in 1996 with the launch of The Coffee Bean & Tea Leaf in Singapore and Malaysia. The Sassoon family acquired the parent company in Los Angeles in 1998 and was instrumental in building one of the world’s largest specialty coffee chains before divesting the business in 2019.

Mr Sassoon is Chairman of Sassoon Investment Corporation (SassCorp), the family’s private investment vehicle. With offices in Los Angeles and Singapore, SassCorp invests across various sectors in Israel, Southeast Asia, and the US. He sits on various Advisory Boards including BlueRed Partners, Genesis Alternative Ventures, and L Catterton Asia.

In recognition of his significant contributions to the tourism industry in Singapore, Mr Sassoon was awarded the “Tourism Entrepreneur of the Year” award by the Singapore Tourism Board in 2000.